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China Beige Book Shows Pickup Unseen In Official Data

By Bloomberg News - Jul 4, 2012 8:14 PM CT

China’s official statistics may be lagging behind independent data that show a pickup in the world’s second-biggest economy last quarter, according to a new private survey modeled on the U.S. Federal Reserve’s Beige Book.

The China Beige Book, through interviews of about 2,000 company executives and bankers, found retail sales and manufacturing strengthened while property sales increased and shortages of unskilled labor failed to abate. CBB International LLC, the New York-based researcher that conducted the survey, provided a summary of the results to Bloomberg

The key drivers of an “upswing” in the real estate market were increasing sales volumes that were reported by 54 percent of residential property agents and 57 percent of commercial property agents, the China Beige Book said.

The report said four of every five retailers see higher sales in six months, a bigger proportion than in the first quarter, contrasting with government data showing the weakest non-holiday sales growth since 2006 in May. Bankers foresee growing availability of loans and 46 percent of companies intend to borrow, “suggesting a fairly stable rise in credit demand.”

“These findings diverge considerably from the current ‘gloom and doom’ narratives,” CBB President Leland R. Miller and Craig Charney, director of research and polling, said in a statement to Bloomberg. The official statistics probably lag CBB’s data by one to three months and may reflect a pickup by “mid- to late summer,” they said.

The survey suggests China’s measures to reverse the deepest slowdown since 2008 may be boosting growth even as Europe’s sovereign debt crisis crimps exports. Authorities lowered interest rates last month for the first time in more than three years and have cut reserve requirements for banks three times since November while speeding approvals for investment projects.

Growth Evident

“The economy as a whole is now strengthening modestly” and credit is “fairly loose,” Miller said in an e-mailed response to questions. “Quarter-on-quarter growth was particularly evident by June in consumer spending and real estate, while agriculture and mining also showed improvement.”

CBB said its findings are based on interviews with 1,783 company managers, face-to-face interviews with 138 senior corporate executives and telephone interviews with 160 bank loan officers and branch managers. The survey was conducted from May 14 to June 8.
The survey uses methodology adapted from the Fed’s Beige Book survey, according to CBB. The central bank is not involved in the China survey, CBB said. The U.S. Beige Book is published eight times a year, or two weeks before each meeting of Fed policy makers, giving anecdotal data to inform interest-rate decisions.

CBB provided Bloomberg with a full copy of the inaugural first-quarter report running 58 pages.

Rising Revenue

The China Beige Book’s second quarterly survey showed property agents reporting higher second-quarter revenue doubled to almost 60 percent, manufacturers recording rising sales increased 3 percentage points to 63 percent and retailers with increased sales climbed 5 percentage points to 68 percent.

Retailers expect spending to strengthen further and 71 percent of manufacturers foresee higher revenue in six months, the survey said, indicating a reduced need for further stimulus measures.

Higher spending may help vendors including Chow Tai Fook Jewellery Group Ltd. (1929) of Hong Kong, which said June 27 that profit jumped 79 percent last fiscal year.
The data contrast with another private survey watched by investors, the manufacturing purchasing managers’ index released monthly by HSBC Holdings Plc and Markit Economics. That gauge fell in June to the lowest level since November, showing a contraction for an eighth straight month. The survey covers executives at more than 400 companies.

Export Slowdown

Some parts of the economy may have slowed further in June, based on preliminary results of analyst surveys by Bloomberg News. Growth in exports may have fallen to 10.5 percent in June from a year earlier compared with 15.3 percent in May, while expansion in retail sales weakened by 0.4 percentage point to 13.4 percent, according to median estimates.
New yuan loans probably climbed to 900 billion yuan ($142 billion) in June from 793 billion yuan in May, according to Bloomberg’s analyst survey.

The key drivers of an “upswing” in the real estate market were increasing sales volumes that were reported by 54 percent of residential property agents and 57 percent of commercial property agents, the China Beige Book said.

China’s new home prices in June increased for the first time in 10 months, according to a survey of 100 cities by SouFun Holdings Ltd. (SFUN), the nation’s biggest real estate website owner.

Commercial Developers

Not all the data in the China Beige Book showed a pickup. Manufacturers that principally export are “hurting,” with 28 percent reporting sales declines, double that for firms that also rely on domestic markets, the report said. More than a fifth of residential property developers and 18 percent of commercial developers had declining revenue in the quarter.

Shipping companies’ expectations also deteriorated with the proportion expecting higher revenue in six months falling 15 percentage points to 52 percent and those anticipating drops tripling to 21 percent, the survey found.

Elsewhere in the Asia-Pacific region today, Malaysia’s central bank is forecast to leave its benchmark interest rate unchanged at 3 percent, where it’s been for more than a year. Taiwan’s consumer prices probably rose 1.78 percent in June from a year earlier, the fourth straight acceleration, based on the median estimate of 14 economists.

The European Central Bank meets in Frankfurt, where analysts anticipate officials will lower the benchmark interest rate to a record low of 0.75 percent. The U.S. may say applications for jobless benefits declined to a four-week low of 385,000 in the period ended June 30.

Geographic Divisions

The China Beige Book divides China’s 31 provinces, municipalities and autonomous regions into eight geographic areas and covers industries including manufacturing, retail, service, transportation, property, farming and mining.

The project’s backers say they are first to gather this much independent data across China’s regions and industries to provide a regular snapshot of the economy akin to the Fed’s in the U.S. The company is charging a “premium” price for the quarterly reports that Miller declined to specify.

“The Chinese economy has become too complex to simply accept the old standby data sources,” Miller, 35, said in an interview.

CBB was formed by people from New York-based Charney Research and consultant Avascent International of Washington. Craig Charney, president of Charney Research, has conducted polls in more than 35 countries including India and Indonesia and worked for political figures such as U.S. President Bill Clinton, according to a biography from CBB.

--Kevin Hamlin. Editors: Scott Lanman, Patrick Harrington

To contact the Bloomberg News staff on this story: Kevin Hamlin in Beijing at
To contact the editor responsible for this story: Paul Panckhurst at
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Author: Nobuyoshi Ozaki

A long forty six years have passed since I stepped on to American soil. I have had various odd jobs in the past until I recently retired. Examples include working with Steven Spielberg as assistant director in a film called "1941." I was supervisor and later became Public Relation representative for Toyota Group - USA. My last occupation was a Senior Research analyst working in Silicone Valley for a major news paper from Tokyo, Japan. My spouse, Christine is a flight attendant, traveling often to the Middle East and Africa. We have spent three quarters of our life together as world adventurers. This photo was taken in Argentina. We now live in swampy Louisiana.